Client Stories

El Dorado County Library, Placerville California

The California Public Libraries continue to strive and improve to keep the library important in this online digital world.  They are succeeding by offering their communities varied services, instruction and by keeping current with technology.

The [i]cell KIOSK has become an important part of their outreach to the community and is a favorite of the California Public Libraries. It’s most common use (as shown here for the El Dorado County Library) is to provide library patrons with information on their local history. It contains engrossing stories of the North Eastern Mountainous area of the state with videos about the Gold Rush, Logging and even the Wine Industry. The [i]cell interface allows visitors to browse and watch the stories in whatever order they choose or to jump from one to another. And, being the almost magical experience of no-touch [i]cell is, it’s friendly to all ages and fun to use.

For the El Dorado County Main Library and one of it’s branches which wanted an [i]cell KIOSK of it’s own, they average 50 people a day stopping to watch a video or two. The stories are long and detailed, so visitors come back to view other videos on later days. Parents are drawn over by their kids, others bring friends over to see. Both of these KIOSKS in El Dorado County do a bit of traveling too and have turned up at the County Fair, Local Schools on Back-to-School Nights, the local Chamber of Commerce as well as at the local California Welcome Center.

The El Dorado Hills Branch Manager said it best.  When speaking about the [i]cell KIOSK, she said, “The appeal of the [i]cell is visual and it feels like you are performing magic! The physical display of the kiosk is so engaging, you just want to play with it. The magic of waving a hand and having a response delights the child in all of us…we are magicians!  I truly think the magic combined with the technology packaged in art is a winning combination.”


St Augustine Lighthouse and Museum, St Augustine FL

The St Augustine Lighthouse and Museum came to [i]cell Interactive wanting a new major interactive experience for their visitors. The previous media company working on the project had fallen out of favor do to a lack of response to the museum’s need. It meant the timeline was short in museum terms; it was spring with the opening of the exhibit scheduled for the fall. We were able to install in the summer, giving them plenty of time to get their content in order (without needing us after the installation).

The idea behind these displays is to learn about the people who would have worked at the lighthouse in its early days as you walked around the house. There are the Keeper, his Wife, their Daughter and two other workers. Starting at the entrance and then going from room to room, the displays are there with stories about what these people may have done in each particular room.

“At Home with the Harns” is one of the most unique installations of our systems. There are a total of 6 displays, 5 in the Keeper’s House and 1 in the Visitor Center. The Visitor Center and Keeper’s House Welcoming displays are our [i]cell KIOSK units with custom graphic faces. The remaining 4 displays are custom units.

One of the custom units is a built wall hanging display with 5 cells for each of the characters. It’s designed along the lines of many of our other wall mounted displays. The other three displays are really what make this installation unique. They are built into period furniture (pictured) provided to us by the museum. 2 tables, a Dining Table and Kids Table, each have 5 cells embedded inside with the overlay graphic image of each character flush to the table tops. The display monitor (non-touch screen of course) is also embedded in the top of the dining table. The monitor at the kids table is inside a matching wooden frame and mounted to the wall.

The third display is truly the most fun. The furniture piece is an old buffet. Under the mirror in a recessed panel are the cells and graphics for the 5 characters. Additionally in this piece, there are 5 more cells in the propped open top drawer, over which are various utensils and other items that would have been used in the dining room. The real magical enjoyment of this display is when a person or utensil is selected to get its story, the monitor display suddenly appears in the mirror where it has been hidden until this time. It was tantamount to this experience that the technology for the interactives was hidden and that the experience did not have the feeling of a technological one as one experiences when using a touchscreen monitor even if mounted in a display.

The St Augustine Lighthouse and Museum is one of the most popular and heavily visited attractions in the St Augustine, FL area. Each of the displays get about 250 people a day perusing their content. The Deputy Director of the Museum has said, “I think the flexibility for the user is the best part of it. The fact that the user/visitor determines the amount of interaction and information they want from it is important to us. We wanted a user/visitor driven experience, and [i]cells gave us that.”


“Guitar, The Instrument that Rocked the World” Tour,
The National Guitar Museum

How can you display and hear a diverse group of 12 guitars?  How do we put something together that’s fun for people and kids of all ages, those who are serious students of guitar history and those who just want to jam? This is precisely what the National Guitar Museum was asking when planning their first official national tour.

[i]cell Interactive delivered a 12 [i]cell system which the museum built into a tour road case for this rocking and engaging display. It is the [i]cell interactive that brings to life the diverse sounds of the various instruments when visitors, with the swipe of a hand, hear the sounds of the various guitars. At the same time the users hear the musical cord as played on the instrument they select, a monitor shows more information about that particular guitar, it’s historic significance or who made it famous. This display entertains and informs all, those who want to delve into the facts of each instrument and those who want to be a rock star for a few moments. It’s always one of the most popular displays on the tour.


CVS Caremark Executive Briefing Center, Chicago IL

Even companies want to talk about their history.  They may want to give new employees a sense of the legacy they will be continuing.  They might also want to inform prospective business partners of their long experience in creating quality products and services.

After going though a major redesign and renovation, the CVS Executive Briefing Center in Chicago added three large [i]cell Interactives built into custom wall units.  These displays are dedicated to telling the CVS Caremark story from its start in 1963 through today in a timeline format going down the hall toward conference and briefing rooms.  By using the always engaging [i]cell interface, Insurance and other Business Executives looking to partner with the company, explore CVS’ long and innovative history with the simple reach of a hand on any year or a corresponding photo image.


UJA Federation Lobby Display, New York City NY

The UJA Federation wanted to create a memorable experience for all who entered this particular elevator lobby in their Headquarters Building.  This installation is a 15 foot long mural that spans the important moments in modern Jewish history.  The mural is entitled “Impetus and Response” and visitors see references to important moments in Jewish life over a number of the past decades as they walk along its length.

History isn’t stagnant though, but continues to be made around us and UJA continues to respond to modern world events.  To enhance with viewer interaction what the federation has done in more recent history, [i]cells are embedded within the last panels of the mural.  The art as photo images pairs current historic and tragic events with UJA’s response to them.  Placing a hand over one of the images (the Impetus) causes it and its partner to light up (the Response).  These panels are designed to have the images replaced so as history unfolds UJA’s response to it can be kept current for visitor’s to experience.

The last panel contains an imbedded monitor which runs a video about the different aspects and meanings to the modern Jewish identity as spoken about by current Jewish-American celebrities.  With the [i]cell interactive interface, users are able to control the video content, skipping forward, back and pausing as they find, re-experience and contemplate the sections that they relate to the most.

After walking the 15 feet and a few decades in UJA’s and modern Jewish history, the [i]cell Interactive Interface has helped visitors learn about the humanitarian efforts the federation has done for and on behalf of the Jewish people all around the world.